Category Archives: Steel and Iron Industry

Is Technology a Bringer of Great Promise or Great Peril?

The pace of change continuously astounds and bewilders me. I just about remember horses pulling coal carts as a kid and now we’re developing driverless cars. The Internet of Things will be part of our daily life soon and humankind seems to be losing the ability to stand up straight already. How long will it be before we start resembling bananas more than apes with a pronounced curve of the spine and neck from staring down at mobiles?

Mobile Phone Addiction

We’re in the Fourth Industrial Revolution

According to the World Economic Forum, we’re now in the Fourth Industrial Revolution. We’ve already lived through an immense amount of change and who knows what is round the corner. The ever rising march of Artificial Intelligence (AI) shows great promise in many fields for the future but it is also highly controversial and multi-faceted.

Even Elon Musk, the ‘Thomas Edison of the 21st century’ has serious doubts about what we are creating for ourselves. The serial entrepreneur who has had a hand in all types of technology from electric cars, rockets, Paypal, Hyperloop, solar power systems, electric jets to digital technology. The man who is famous for his plans to colonise Mars, further DNA sequencing to identify cures for diseases and viable fusion to create energy for us all for ever.

Mars colonisation

A man who is a bringer of great promise. However Musk also predicts that ‘robots will be able to do everything better than us’ and they will ‘take your jobs, and government will have to pay your wage’. He also believes that we should be very concerned and proactively regulate Artificial Intelligence as it is a ‘risk to the existence of human civilization’ in a way that risks we commonly deal with now are only harmful to a set of individuals in society.

In contrast Mark Zuckerberg, the equally famous entrepreneur of Facebook is more optimistic saying that artificial intelligence will improve life in the future and that naysayers are irresponsible.

Is technology the bringer of great promise?

The positives of AI are certainly immense

“For people with a disability, the Fourth Industrial Revolution will give us super powers”

Birgit Skarstein, Double paralympic athlete and World Rowing Champion, Norway

“Imagine a robot capable of treating Ebola patients or cleaning up nuclear waste.”

Dileep George, artificial intelligence and neuroscience researcher

“Any skilled engineer can take control remotely of any connected ‘thing’. Society has not yet realized the incredible scenarios this capability creates.”

André Kudelski, Chairman and CEO of Kudelski Group

Artificial Intelligence (AI) is already playing a massive role in health care and some believe that there is an AI Healthcare ‘tsunami coming’ that will benefit all. Data currently has the biggest part to play in healthcare providing the chance to revolutionise current healthcare systems.

AI Nurse

Google’s Deepmind Health project mines medical records to provide faster and more detailed records.

IBM Watson is working with oncologists to create treatment plans using data from clinical notes and combining that with research, data and clinical expertise. IBM’s Medical Sieve algorithm analyses radiology images to detect issues faster and more reliably.

The new Babylon app hopes to decrease doctors waiting times by giving medical AI consultations combining a person’s medical history, medical knowledge and a database of diseases using speech recognition. It can also remind patients to take their medication.

Molly is a new virtual nurse which supports patients with chronic diseases in between doctor’s visits.

AiCure checks if patients are taking their medicine and helps them manage their conditions.

Deep Genomics looks for mutations and linkages to disease using genetic and medical data and hopes to predict what will happen when DNA is altered.

Human Longevity offers genome sequencing alongside body scans and checkups to spot diseases in their very early stages.

Atomwise use AI to find existing drugs that could be used for other conditions, therefore, speeding up and reducing costs and potentially avoiding future pandemics.

Berg Health mines data to analyse why some people are insusceptible to certain diseases to help current treatments and discover new drugs.

The future certainly looks bright – but have you started to notice the changes in everyday life that are already impacting our lives?

Is technology the bringer of great peril?

“You cannot wait until a house burns down to buy fire insurance on it. We cannot wait until there are massive dislocations in our society to prepare for the Fourth Industrial Revolution.”

Robert J. Shiller, 2013 Nobel laureate in economics, Yale University

Throughout the globe transportation, communication and education have all improved through high tech. With every improvement, however, there are negative consequences such as resource depletion, increased population and pollution.

In our more mundane everyday activities digital technology is already changing our lives. Many of us are already suffering from distraction, narcissism, expectation of instant gratification, depression, depleted vision and hearing, neck strain and lack of sleep. The National Sleep Foundation found 95% of people when surveyed used electronic devices before sleep and this can cause issues for our overall wellbeing.

We are becoming less dependent now on our memory and more on Google but often feeling that we’re suffering from information overload. If we don’t ‘use our brains’ will we lose our capability to think effectively? Or will we adapt in a different way?

When examining brain scans of frequent internet and mobile users vs occasional users there was twice as much activity in the short term memory and quick decision making area. We are learning to skim where there is too much information. Does that mean that we are becoming shallow thinkers or does it mean our ability to decipher information is actually becoming more efficient?

Technology will affect our jobs

I attended a LinkedIn conference recently on the use of insight and data in recruitment and the potential for AI.

The recruitment landscape is changing rapidly and the McKinsey Global Institute estimates that 46% of the activities in Europe’s top five economies are already susceptible to automation – not in the near future, but right now.

This will affect all of us in some way and we need to be prepared for the shift towards even more hi tech based skills. There aren’t enough key digital workers or software developers already in many countries and this situation will only be exacerbated as the years go by. We may need a future full of coders or at the very least software that professionals can use that removes the need to code.

It wasn’t the AI potential or recruitment issues that grabbed my attention at the conference, however. It was a speech by Baroness Sarah Greenfield, a leading neurologist.

How neuroscientists see our future

Sarah used her neuroscience background to look at what could be happening to many of us in the modern digital age. She thinks that with so many of us obsessed with social media, search engines, mobile apps and gaming that we are actually losing our identity as human beings. We are lacking the enriched environment that creates increased neural connections in the brain and that the average person in the future may behave more like a 3 year old. That alarmist sentence certainly grabbed my attention.

She likened the lack of an interesting life full of different experiences to that of someone with Dementia where someone loses brain connections and doesn’t have a frame of reference (rather like a small child). In other words, their identity is missing, they have short attention spans and demand that needs be satisfied instantly.

Social Networking issues

With conversations taking place more online and less so face-to-face with no opportunity for eye contact or emotions, the true sense of someone’s identity could be slowly eroded. Words are normally only 10% of the total impact of a face-to-face conversation. Are we lacking 90% of normal interaction on Social Media? Do we rely on emojis to perceive emotion now?


Gaming rather than reading

Sarah stated that the move away from reading to video game playing was concerning. Reading allows you to have a deep ‘relationship’ with the characters where you become the character in a way that isn’t really possible in video games.

Are gamers similar to gamblers?

Sarah showed us brain scans of gamers vs gamblers and how the Dopamine pathways were very similar and that damaged dopamine can lead to taking greater risks. The thrill of the moment when playing a game or gambling can override the consequences with the senses overtaking cognitive thought. Is our use of social media, the internet and apps reducing us to a society who is constantly craving stimulation, trying to achieve a Dopamine high, only living in the here and now and being driven by our feelings rather than serious thought?

I considered the level of gaming, social media and relentless Google searching via mobile throughout my family and pondered the consequences.

I can already see my children and all of their friends being taken over by gaming. They don’t talk about much else and seem to be totally ruled by it. Then my own usage is much higher than I would like. I work with Social Media and it is hard to avoid but I am certainly far too dependent on it.

I started delving into whether Sarah Greenfield’s comments are absolutely on the button. The scientific community have issues with some of her statements which need more proof rather than just hypothesis So I looked for further evidence as I’m sure that much of this is true to a certain extent as I see it every day with people stumbling through life joined to their mobiles and children not going out to play in the way they used to.

Facebook likes

So many of us use Facebook. The ‘Like’ button is acknowledged to be the same as receiving a little reward. Users gamble when they do something on Facebook – will we get a Like or be ignored? We’re all subconsciously looking for positive feedback and confirmation, and yes it is addictive. Social Media has become a digital drug that has taken over our culture.

And does heavy Social Media usage actually make you feel good? A study in the Journal of Social and Clinical Psychology found that Facebook and depressive symptoms go hand in hand. “Social comparison” is what links Facebook time and depressive symptoms together. Thinking that your friends are having a better time than you. It suggests that users need to post a balance of good and bad. I’ve been sucked in by this but on reflection if I’m having a great time I’m not thinking of Facebook. I see people at gigs filming the whole night but feel that they’re actually missing the chance to immerse themselves in the atmosphere (whilst I’m dancing like a woman possessed)

It’s not just Social Media, however – there’s the apps. I hang my head in shame at using Candy Crush as a Mum gamer years ago. But it didn’t stop there – I became a master of Sim City and then Fallout Shelter and realised I had better stop when my kids started asking me for mobile app tips #parentingfail. I watch Netflix on my mobile in the bath, I’m always checking Social Media for work and communicating with people in sports/community groups that I need to be on top of. It’s a mixture of positive and negative – I am reminded of what I need to do, could be doing, should be doing – but its constant. I even get mobile app reminders telling me to meditate! Oh the irony.

Tired mobile

Scott Levin, a Director of the US Family Medicine Residency Program, thinks that parents are so focused on their children’s screen time that they forget about their own usage. “If we’re not aware, as parents, of what we’re modeling for our kids, then there are high prices to pay”.

69% of parents and 78% of teens check their mobiles at least hourly.

(Common Sense Media)

So why do we get so drawn into games and mobile apps? Even Mums? I even know a Grandmother who played Candy Crush throughout the night.

Game designers call it ‘juice’ – the feedback or reward that you get from playing a game. Candy Crush plays sounds, flashes brightly and praises you in a strangely deep voice and apparently we like that – a bit much.

Juice is intended to join the gaming and real worlds together. The opportunities for Juice in virtual reality (VR) technology are even greater where the user is in an immersive environment and the juice might even be multisensory soon to include touch, hearing and smell.

Is the future of some of us going to be one of a VR life rather than a real one? If the VR life appears better than your own will users start removing themselves from normal society and living in this VR world?

Can gaming really be addictive?

Researchers have studied the psychological rewards of video games vs gambling vs drug use for over 20 years. They’ve compared the brain’s dopamine pathway (the pleasure part) but we still don’t know whether uncontrollable video game playing is an addiction on its own terms or just a symptom of deeper problems such as depression or anxiety.

New technologies are often blamed for compulsive behaviour when depression and social anxiety are the true culprits. “When you don’t know how to fix that and create opportunities for yourself, you feel helpless. Why not play video games?” (Video Game Researcher, Nick Yee)

What can we do to prevent digital technology impacting our lives negatively?

Sarah Greenfield recommends that we apply a little risk management to our lives and ensure that we are living real lives and not just digital ones. Her advice probably resonates with most as it is standard advice given by mothers throughout recent times. But it is probably more important now than ever.

Go and exercise

– make new brain cells, give yourself time to free your mind

Interact with nature

Sit down and share a meal with someone

– talk to them – share stories and experiences

Do something creative

– be an individual!


Harness your individuality and don’t miss out on real life

The UK is known for its creative industries and if we allow our creativity to slide and become an unthinking population of 3 year olds what do we have left?

Is this absolutely true for everyone? How do you become a brilliantly creative games designer without being fairly gaming obsessed? Are our software developers all devoid of cognitive thought? Of course not.

Our world is changing, and our brains are adapting to that new world. Good analysis and research looking at the co-evolution of mind and society can only be a good thing.

Is technology a bringer of great promise or great peril?

It seems to be both but it doesn’t have to be that way. We can reduce the potential peril by researching the effect digital technology is having and taking steps to counteract it. We can put heavy checks and balances into what is being developed and how. The overarching concern may be whether that will happen if the real power behind society lies with the huge technology companies.

The Psychological Power of Graphic Design – Manipulating Your Market Through Eye Appeal

As a professional marketer, you are governed by whatever your clients are hoping to sell. Sometimes it’s a useful, valuable product; sometimes it’s a dry, esoteric concept. More often than not, it is something that no one really needs, but it is your job to sell it. The client has put his trust in you and will pay you for your effort. No one ever said marketing was always going to be fun and glamorous.

Given the task of creating an ad, a website, a brochure or trade show display, your goal is to present your client’s job so every eye will be drawn to it, regardless of whether they need it or will ultimately buy it.

First question I would ask is, who is its target market? If we’re selling a geriatric product or service, it’s far different from selling something to the tween segment. But many jobs we do in this field are far removed from the everyday ken of the mass consumer market. For example, selling a particular type of industrial technology to the world’s waste water engineers. Or presenting a series of books on World War I history to a tiny clutch of worldwide war buffs. Each of these examples demands a different approach to reach what “moves” a given market.

Recently, I was contacted by a dancing school owner who wanted her website redesigned to reflect her personality. She felt that if I were to visit her and watch her work, I could capture the essence of her spirit and come up with graphics to match.

This is a common misconception among people outside of the marketing field. They all believe they are truly unique and possess some kind of special quality that will make them an overnight sensation. Nothing could be farther from the truth.

Working to package a marketing concept involves use of a finite assortment of type styles, textual content, colors, visual images, shapes and sizes dictated by the dimensions of the end product we are creating and has very little bearing on whether the client is a glamour queen or military madman. If what we are selling is related to those last two descriptions, then there may be some reason to apply such ideas. But in my thirty-five years of experience, graphic design is most effective when it relates to current aesthetic trends but surpasses the norm with innovation and surprise. It must be competitive with the world’s best efforts while being meaningful to its target market.

What type styles work best?

This is very much dependent on whom we are addressing. Just as tweens would have no appreciation for the grace and elegance of a classic font used tastefully in proper balance with its surrounding elements, an older market may bristle at an avant garde utilization of some brazen typeface scrawled defiantly across a bold design. Yet, there is a time and place for each of these techniques.

What colors work best?

According to multiple studies performed over a fifty year period in a number of different countries, regardless of age or gender, the color blue ranked as the most preferred color to use for a variety of purposes and goals. Second choices were green and purple. Least favorite colors were orange, grey and brown. However, each of the studies mentioned that cultural differences affected color favorites because of emotional relationships attached to color, e.g., associations with mourning, depression, mental illness, terrorism, etc. Other studies also concluded that men and women react to color differently with men being more oblivious to both color and subtlety, while women were more attentive and knowledgeable about both. Furthermore, in studies performed in laboratory settings to examine how color affected behavior, blue was found to have a calming, relaxing effect while red motivated quicker response. When age was more closely examined, the younger the subject the more likely the preference for bright colors such as red or yellow. Also, in the presence of these same bright colors, perceptions and judgments to size or value by all respondents tended to be larger and more favorable than when influenced by blues or greens which elicited more realistic and slower reactions.

What does this mean in terms of graphic design?

Much of what has been found through scientific or psychological study basically appears to be common sense. Young people like hot flashy colors and older people like cooler, more conservative colors. Yet, one truism about color doesn’t quite compute when reviewing the results of the various preference studies. According to color theory, there are three primary colors of red, blue and yellow with the complementary color of each primary color determined by mixing the other two primary colors together. This means that the complementary color of red is green; the complementary color of blue is orange; and the complementary color of yellow is purple. What sticks out like a sore thumb is that most people disliked orange; yet it is the most complementary color to use with everyone’s favorite color, blue.

So, do we throw these conclusions out the window? Hardly. It is a safe bet that if you were to use blue as the color scheme for women with breast cancer, men with a penchant for war and children shopping for shoes, none would be repulsed by the presentation. I think the use of an accent color would be the more sensitive issue and observation of the studies’ results should provide a reliable guide here. Also, not to be overlooked is the fact that there are an infinite number of shades and tones of blue which complicates the matter even further. If the blue you choose leans to the green, it is more likely described as a turquoise, while a blue leaning more to the red could be construed as more of a purple or magenta. These variations alter presumptions about use of secondary or tertiary colors to complement. Another important concern regarding color involves contrast which can affect legibility of text if misused.

What visual images sell best?

Years ago, before the existence of computers, desktop publishing and the Internet, it was common knowledge among this industry’s cognoscenti that babies and dogs were the images to use at the newsstand to capture the hearts of the magazine-buying public. In an extensive Google search, I have failed to support that theory today. Times have changed and with it tastes of our culture. Another mantra from years past was that “sex sells.” Whether we agree with that or not, sex rarely has a place within applications we professional marketers must utilize.

Here’s what one expert, Dick Stolley, the founding managing editor of People magazine, had to say about what cover images sell his magazine best:

“Young is better than old. Pretty is better than ugly. Rich is better than poor. Movies are better than music. Music is better than television. Television is better than sports…and anything is better than politics.” In 1999, he added: “And nothing is better than the celebrity dead,” a fact which has been strongly supported with the best-selling newsstand covers of all time at the death of John Lennon, Princess Diana and recently Michael Jackson.

For those of us selling widgets, however, these guidelines are immaterial. The correct image to use in marketing obviously must relate to what we are selling. This is not to say that we must show a photo or illustration of the subject. Sometimes that is not the best route to take. Instead, we must ask ourselves, what will best communicate to the ideal buyer why he must act immediately to proceed with a purchase of what we are presenting? How we “package” that appeal will be the magic bullet to motivate his response.

Well, that doesn’t give you much direction, does it? Having been in this predicament countless times in my career, this is what I have come to trust as the best way to accomplish this goal. After establishing the chief characteristic of the market based on the relevance of age, gender, occupation, education or location, I make the assumption that everyone wants to be treated as if they are the most desirable customers in the world. So I dress my presentations in the garb of the rich and successful, using sophisticated choices of font, intelligence, color, imagery and layout. I don’t resort to gimmicks or brash design. Rather, I rely on methods which utilize elegance and class.

One of the reasons I do this is because first and foremost, I must please the client. Since he is usually affluent and successful, he immediately can relate to this style. Secondly, typical of human nature, his prospective market, regardless of demographics, wants to identify with the rich and famous and probably will view the presentation as something that type of person would want. So, with his curiosity piqued, the presentation has achieved the first important step in the process. How well you have delivered the message and enticed him to act will determine whether he proceeds with a purchase.

While this methodology may contradict the logic of defining one’s target market if it turns out to be children or street gang members, in my experience the majority of those we are appealing to are people of means (hopefully) so they can afford whatever it is we are selling; of an age mature enough to comprehend and appreciate our proposal; and finally, a member of the American culture with needs and desires shaped by current technology, events and national outlook. With that as a starting point, my forays into marketing have been largely successful for those who have hired me based on the understanding that everyone prefers to go “first class.”

Who Will Become Wealthy in the Information Age?

As you know, we’re now well and truly in the
Information Age. It began about 10 years ago. In fact,
many economists say it began in 1989, with the Fall of
the Berlin Wall (and the start of the World Wide Web).

To understand who will become wealthy in the
Information Age, first we need to understand how the
Information Age differs from the Industrial Age (born
about 1860, died about 1989).

In fact, let’s get a complete overview and go back to
the Agrarian Age.

In the Agrarian Age, society was basically divided
into two classes: the landowners and the people who
worked on the land (the serfs). If you were a serf,
there wasn’t much you could do about it:
land-ownership passed down through families and you
were stuck with the status you were born into.

When the Industrial Age arrived, everything changed:
it was no longer agriculture that generated most of
the wealth, but manufacturing. Suddenly, land was no
longer the key to wealth. A factory occupied far less
land than a sheep farm or a wheat farm.

With the Industrial Age came a new kind of wealthy
person: the self-made businessman. Wealth no longer
depended on land-ownership and the family you were
born into. Business acumen and factories were creating
a new class of wealthy person. But it still required
enormous capital to build a factory and start a

Then came the World Wide Web (in about 1989) and
globalization. Suddenly, everything changed again.

Factories (or real estate) were no longer necessary to
run a business. Anyone with a website could start a
business. The barriers to wealth that existed in the
Agrarian Age and the Industrial Age were completely
gone. People who could never have dreamed of owning
their own business were making millions from their
kitchen table.

Of course, the Information Revolution didn’t begin
in 1989.

It began in 1444 when Gutenberg invented the printing
press in Mainz, Germany.

But the printing press (newspapers, magazines,
paperbacks) belonged to the Industrial Age, not the
Information Age.

The printing press is a ‘one-to-many’ technology. The
Internet is a ‘many-to-many’ technology. And that was
what changed in 1989.

The Industrial Age was about centralization and
control. The Information Age is about
de-centralization and no control. No government and no
media magnate controls the Internet. This is the
crucial thing to understand about the Information Age.

As we moved from the Agrarian Age through the
Industrial Age to the Information Age, there’s been a
steady collapse of the barriers that kept one section of
society wealthy and the other section poor.

In the Information Age, literally anyone can become

So now that we have a clearer picture of how the
Information Age differs from the Industrial Age, let’s
ask that question again: ‘Who will become wealthy in
the Information Age?’:

(1) People Who are Self-Taught

To explain this better, let’s go back to the Agrarian
Age and the Industrial Age, and the Transmission of

In the Agrarian Age, skills were passed on from father
to son. If you wanted to learn how to be a blacksmith
you had to be a blacksmith’s son. If you wanted to
learn to be a stone-mason, you had to be the son of a

With the coming of the Industrial Age, all this
changed. You could go to University and learn whatever
skills you wanted. Knowledge was freely available.

But in the Information Age, the Transmission of Skills
is changing once again.

The skills necessary to succeed in the Information Age
are not being learnt from our parents (as in the
Agrarian Age), nor are they being learnt in schools
and colleges (as in the Industrial Age). Children are
teaching their parents computer skills. And many of
the entrepreneurs who start hi-tech Internet companies
have never been to college.

The millionaires (and billionaires) of tomorrow
probably won’t have a college education. They will be
high-school drop-outs, self-taught people.

(2) People with New Ideas.

Again, it’s the people who are able to think outside
of the existing structures who will become wealthy in
the Information Age. Often, it’s just a Simple Idea
that launches people to success in the Information

Take Sabhir Bhatia, for example – the man who invented
Hotmail. Bhatia was a computer engineer working in
Silicon Valley. He had no previous business
experience, whatsoever.

But one day, while he was driving back from work, a
friend called him on his cell phone and said that he
had an idea: What about starting a free, web-based
email service? Bhatia knew this was the idea he’d been
waiting for. He told his friend to hang up immediately
and ring him at home on a secure line.

Three years later he sold Hotmail to Microsoft for
$400 million.

(3) Writers

The third group who will become wealthy in the
Information Age are Writers.

In the Industrial Age, Writers depended on large
publishing Houses to get published (remember that the
printing press is an Industrial Age technology – it is
centralized and controlled). And the Publishing Houses
took the lion’s share of the profits.

In the Information Age, Writers are doing their own
publishing – and keeping most of the profits
themselves. Indeed, Writers are flourishing on the
Web – mainly through eBooks and Ezine Articles.
But even if you don’t write eBooks or Ezine Articles,
if you own a website, you are a Writer.


Because the Internet is basically a written medium. It
favors writers, people who are able to communicate
effectively through the written word. Remember, it’s
not the graphics on your website that sell, it’s the
words you use.

In the Information Age, we’re all Writers!

History of Industrial Metal Bending

Metal bending processes are used to form pipes or tubes that can be used for different applications such as petroleum pipe lines, handles, as freeway signs, in power plants and more. There are different machines as well as processes that are used to bend metals these days however this was not the case in the past.

In fact if you had to trace back the history of metal bending it goes back to the ancient Chinese civilizations. This is where reeds were used as tubes to transport water. In other parts of the world, hollow trees were used to transport water from one place to another. Later as newer technologies were developed, manmade tubes were created and machines that would help create tubes and bent tubes were first developed. Cast iron was used later on in England as part of industrialization to form pipes and tubes but this was manually done. This requirement was mainly due to the creation of the new railways network and manufacturing industry set up. Later on as technologies developed, converter furnace processes was introduced and these processes helped produce hollow bars as well as malleable low carbon steel. With the onset of World War II further aided to the metal bending industry as there was a huge requirement for pipes and tubes in aircraft, ships as well as automotives.

Currently, with the advanced technological developments as well as computerization, metal bending is done using different processes and machines. In certain specific cases even pre programmed robots are also used to perform heavy duty metal bending tasks. These days there is a lot of demand for pipe benders as they are used in different industrial applications. Larger and powerful benders are used for heavy industrial applications. Piping as well as mandrels is used to support as well as secure the pipe while the metal is being pushed to be bent. The ram, which is the upper part of the press, is used to shape the metal as well as form different shaped bends.

The uses of pipes bent are plenty. They are used in marine vessels, tanks, windmills as well as trains too. They are also used for architectural as well as structural applications and they are also used in stadiums, skyscrapers, bridges, canopies, homes, stores, stadiums and more.

There are different metal bending service providers and you find the one who caters to your needs depending on your requirements.

The Advantages of Bulk Powders Heat Exchanger Technology

Technological advancements in the field of industrial processing have brought dynamic impacts and developments when it comes to productivity and product quality. If before, heating and cooling bulk powder materials using the traditional method is very inefficient and at the same time yields low quality final product. Today, we can find a lot of innovative technology that were expertly engineered to provide efficiency in the major industrial processes like heating and cooling bulk solids such as sugar, fertilizer, chemicals, plastics, dried biosolids, minerals, and many other types of grains, crystals and bulk powders.

The bulk powders heat exchanger technology is one of the worlds leading technologies in cooling and heating bulk solids materials and bulk powders of all types. It was expertly designed with technical superiority compared to other competing technologies we have today. Furthermore, it has many innate advantages that are incomparable and couldn’t be matched with the traditional method of processing bulk solids materials.

Produces Superior Bulk Powder Quality

Unlike with other bulk processing technologies, the bulk powders heat exchanger technology maintains the highest quality while heating and cooling bulk materials by not altering the particle characteristics through out the entire process. This was made possible by making the materials to pass through the bulk powders heat exchanger technology at a slow and controlled rate to avoid any damages to the products and by which also allows the precise prediction and control of the products final temperature.

Energy-efficient Processes

The bulk powder heat exchanger technology saves a lot of energy since it uses up to 90% less energy compared to the traditional method and other competing technologies. This proven efficiency is a result of a proprietary process that does not rely on air, which means users save energy while eliminating emissions. Unlike to the traditional method which rely entirely on air in all it’s processes, this new technology cools and heat bulk products with out the use of air. This means that you save energy and at the same time you eliminates emission and other accompanying problems by having the products contacts with the air.

No Emissions, Dusts, Fines and Odors

With the help of the indirect plate cooling design, air was not used in cooling bulk materials and it has no contacts with the products during the entire process, thus, the risks of bacterial contamination, odor contamination, and product moisture content changes are totally eliminated. Also, emissions, dust, fines and odors are eliminated because air is not used to directly cooling the product.

No Moving Parts and with Compact and Modular Design

The bulk powder heat exchanger technology was designed to process bulk product materials with out any moving parts to provide easy maintenance, reliable operation and years of low cost. In addition, this technology has a vertical configuration making it both modular and compact. Its modular design allows additional heat exchanger plate banks in the future if increased cooling capacity is required. On the other hand, its compact installation makes it easy to integrate in existing plants and is ideal for de-bottlenecking, revamps and capacity increases.

Calibration Plays an Important Role in Industrial Temperature Measurement

When we mention calibrated sensors from a technical standpoint, we are usually referring to a more accurate piece of equipment or measuring device that increases temperature accuracy with minimal human interaction. In the area of industrial measurement of temperature, calibrated sensors with instrumentation are built to be able to gather and relay more accurate information to a monitoring source.

Temperature measurement technology continues to evolve. And with the incorporation of calibration, it has taken a leap forward. Temperature measuring devices can now be set up for remote reporting, diagnostics and automatic adjustments especially when

Incorporated with computer technology

Industrial Temperature Measuring

In industrial arenas such as manufacturing and chemical processing where precise measurement is critical, resistance temperature detectors (RTDs), thermocouples and thermistors have been developed out of necessity. These are very accurate temperature measuring devices, each having advantages and disadvantages. For instance, a thermistor has more longevity than a RTD. But a thermistor isn’t able to measure the wide range of temperatures that a RTD can.

The nature of a accurate temperature measuring device differs greatly from that of everyday temperature reading instruments. This is because industrial temperature devices are built to measure and monitor temperature with so wide a range that they might not be able to report their findings accurately. This means that accurate temperatures cannot just be taken and read from a device such as a regular thermometer or a conventional temperature indicator. Accurate measurement readings can be taken and converted (digitized) into electronic information that can be transferred to remote monitoring equipment for analysis or incorporation into a program.

The Reason for “Calibration”

This is where “Calibration” comes in. With the latest microprocessor and sensor technologies working in conjunction with calibrated sensors, industrial and commercial temperature monitoring equipment can perform almost autonomously.

An example of this type of cutting-edge temperature monitoring and reporting equipment would be Instrulab’s Model 4312A Multichannel RTD Temperature Monitor. This programmable RTD unit monitors temperatures and records data from multiple sources. All readings and findings from this unit can be sent to a personal computer on demand with minimal programming required.

“Calibration” can also enhance standard industrial measuring devices. A system calibration of these devices can be performed at various temperatures used by a customer. A temperature offset correction can be used to determine the temperature reading at those points more accurately.

Looking Forward

Even in a sluggish and uncertain economy, companies are paying very close attention to ways they can increase the accuracy of their temperature requirements. Highly accurate temperature measuring equipment will play a big role within industries producing goods that depend on precise temperature readings. It’s all about efficiency and the need to optimize the manufacturing or processing environment for economic purposes.

Three Ongoing Trends That Are Changing Our Societies

There are many on-going changes we are currently witnessing in our societies, and three of them are the way technology and globalization are affecting the way we live, work and communicate.

1. Globalizing Industry

In the distant past, Europe, Japan and North America and to a lesser extent the old Soviet Union, were symbols of an industrial age, which produced and exported to a mainly agricultural World outside their borders. This brought great wealth and prosperity to the people who produced these goods.

Move on three decades later, the industrial leaders of our World have changed, with most industrialized products made in China, or outside the borders of these former industrial giants.

The wealth, and the jobs created have largely moved on too, although it’s the companies that make the profits, whilst the people who produce the products we consume, that earn considerably less than their counterparts did in the former industrial powers.

This great change, has led to a new world, were the former farmers in the developing World are now urbanized industrial workers, and the landscape of these countries now producing the goods are changing forever.

2. The Mobile Phone Revolution

At the start of the new century, few people could perhaps envisage, that the mobile phones we use would become common place across our globe, and people would own one, even in the most remote and poorest parts of the world.

This revolutionary change in the way we communicate, has also affected the way we work and the perceptions we have of our World. This change has also created millions of job opportunities around the world in phone shops, kiosks and in the telecommunications industry.

In many ways, people still use these phones to simply chat to someone, whether its through a simple call or a message on a social networking site, but the offshoot of this activity, has seen a growth of businesses catering for the growing mobile phone community, and an awareness that we interact differently to the past.

3. The Rise of the Robot

When the news that a factory in China had laid off tens of thousands of production line workers, replacing them with robots, many people were surprised, yet, this trend can be seen in many parts of our World.

Advances in technology just as during the industrial revolution in the 19th century, has meant that we can create factories, which produce goods with ever decreasing teams of staff to keep them running.

We have developed the technology to produce driverless cars, robotic production lines and drones that can deliver goods to our homes. It is almost inevitable that these technologies should at some point become more common, and create a new need to find alternative ways to employ people affected by this change.

We are probably witnessing some of the greatest changes seen since the industrial revolution to how we live, work and communicate with each other. The big questions are, how we ourselves adjust to these changes, and what the effect could be for the generations who follow us.

What Have We Done To Our Industrial Base In The USA – Why Did We Do It?

During the 2016 election there was lots of talk about jobs, mostly lost jobs to crumbled industries. Sectors of our economy which were once strong and vibrant, but we traded them away to other nations is bad trade deals. Donald Trump is correct most of the major trade deals we’ve made haven’t been good for our economy in the long-term, sure they may have won us brownie points on the international stage and helped us out ‘client nation’ other former super powers and slowed down an emerging super power – but to what avail if we don’t have decent jobs for our own citizens?

You should see the destruction we’ve done in the mining sector for no real reason, today we have incredible mining technologies to prevent environmental damage, but good luck trying to get that going again. How can we compete with manufacturing when the entire supply chain from resources to the finished automobiles has been trashed? We are so much better than this.

We’ve allowed our industrial capabilities to be crushed, and we have politicians pandering to the vocal minority and incited media rather than by reason and reality. It should not cost $50 million dollars in EIR work and lawyers to get a refinery approved or a new strategy to add clean-coal technology to an existing coal-fired energy generation plant that has existed burning coal for power for 50-years. I thought we wanted clean and cheap energy?

No, apparently we want to hijack the fossil fuel industry to divert the wealth of the industry to new unproven alternative energy folks who are friends or relatives of Pelosi, Reid, or donated big bucks to the Obama Administration’s elections. And it isn’t just the Democrats joining the crony-capitalist feeding frenzy, because when the money flows in politics, people line up and throw their politics out, they just want to get rich, problem is we the taxpayers get screwed, and now we pay again in higher energy costs for the subsidies, and inefficiencies.

Our companies are less competitive with higher costs in energy for manufacturing, industry, mining, and thus it is even harder to compete on top of the four items I previously mentioned. Of course, I digress again. The point is bad policies, cronyism and attacks on our corporations from unions, class-action lawyers, over regulation, and foreign influences have us running at 1500 RPM when we redline at 5,000 RPM. Think on this, because it is fixable.

Location For Sale – How New Technology is Making it Easier For Companies to Impact Your Life

Location is an old question that, until recently, required a complex answer. In a report published by ABI Research in March of 2008, an estimated 1 billion GPS (Global Positioning Satellite) chip sets will be shipped annually by 2013. People will be able to not only describe their whereabouts, but actually see exactly where they are in reference to all that surrounds them – and do so cheaply. The LBS (Location Based Services) industry has evolved to the point that such a feat is easy, can occur in real-time, and results can be shared or viewed by others.

As exciting as it is to see how GPS is forging the way for LBS, ABI’s report fails to take into account the market for emerging technologies that are superior to GPS in providing accurate location reporting. GPS, despite its merits, suffers from a debilitating weakness: the requirement for line of sight to the sky. GPS devices locate themselves using a signal that is broadcast from satellites that orbit the planet. Any obstruction between the GPS unit and the satellite results in a communication failure. To address such a crippling weakness, the LBS industry has developed more advanced technologies. One such technology, cellular assisted GPS, sits poised to revolutionize the multi-billion dollar business of location finding and tracking. Cellular assisted GPS utilizes the already familiar cellular technologies in place to aid and improve GPS in terms of accurate location reporting. Assisted GPS devices allow for location reporting even when satellite communication is not an option through cellular triangulation. By timing communications between multiple stationary cell towers and the mobile locator device, very accurate location information can be extrapolated in real-time.

The ability to use locating devices that work under strained and impaired conditions opens up the market even wider for the adoption of LBS on a global scale. Assisted GPS systems can be implemented cheaply in many areas not satisfied by GPS alone. In the personal security market, such a device could be deployed as an executive protection measure or child monitoring tactic. Theft prevention is a vast and ever increasing market for real-time location reporting that requires the ability to pin-point items obstructed from sight. The possibilities for fleet management, military intelligence, law enforcement, cargo tracking, navigation, and corporate business model planning are just a few of those conceived to date. These markets alone incorporate a very large fraction of the world’s population.

A key feature inherent in LBS technology is its adaptability. With very simple and inexpensive additions or modifications, an assisted GPS device is capable of delivering detailed status information. Devices are in use today that allow farmers to track fresh produce to the marketplace while monitoring the temperature of their cargo en route. As a business model, LBS help to reduce product loss and increase efficiency. By alerting monitors in real-time with such detailed information, it allows them to take the steps necessary to promptly resolve any issue. Such technology also increases consumer safety by ensuring that a shipment reaches its destination under established guidelines. With such capabilities, it would not stretch the imagination to see produce vendors requesting access to such data. Data gathered could be employed as a quality control measure as well as a very effective marketing tool. IContain created a remote asset management device that will enable anti-theft like control over assets in the RTO (Rent-to-Own) business. Customers who rent appliances from TV’s to Stereo’s no longer can walk to the pawn shop down the road and just sell the equipment. The cellular devices built for the RTO space will enable remote shut down and control off any critical asset from any distance. This has radically changed the landscape of the 8 Billion dollar RTO industry. Todd Kleperis, creator and founder of IContain has seen massive interest from RTO dealers in this device. “It’s just like a master remote control for the RTO stores, consider us the Onstar for your TV.” Most people have never even seen remote management of devices but it exists even in your vending machine.

Smart electronics are driving locations and soon your specific location when you use them. Imagine the day when your TV set that you just rented lets the store owner know if its still at your house or at your neighbors for the super bowl party. Gone are the days when you could just ignore the store manager who calls to ask for payment. Your home may never be the same.

Top Career Web Sites for Children and Teens

Career assessments and tests help you explore who you. Career books and web sites give you a glimpse of the world of work. Free career information is available on web sites. Some writers have written facts for children and teens. We would like to share some information with you. These web sites use graphics, multimedia presentation, activities, and other techniques to expand our knowledge of careers. We have written information on seventeen (17) web sites. Here are the four different types of exploring careers web sites:


General Career Information

Science Career Clusters

Specific Science Careers

Curriculum Web Sites

Curriculum web sites provide activities, tests, guidelines, as well as career information.

Resource One: Career Cruiser

Source: Florida Department of Education

The Career Cruiser is a career exploration guidebook for middle school students. The Career Cruiser has self assessment activities to match personal interests to careers. The Career Cruiser has information on Holland Codes. Careers are grouped into 16 career clusters. The Career Cruiser has information on occupational descriptions, average earnings, and minimum educational level required for the job.

Teacher’s Guide is also available.

Resource Two: Elementary Core Career Connection

Source: Utah State Office of Education

The Core Career Connections is a collection of instructional activities, K to 6, and 7 to 8, designed by teachers, counselors, and parents. Each grade level has instructional activities that align directly with the Utah State Core. This instructional resource provides a framework for teachers, counselors, and parents to integrate career awareness with the elementary and middle level grade students.

Career Information Web Sites

Some web sites provide excellent career information. Some web sites list facts about job tasks, wages, career outlook, interests, education, and more.

Resource Three: Career Voyages

Source: U.S. Department of Labor and the U.S. Department of Education

The Career Voyages web site is a Career Exploration web site for Elementary School students. The Career Voyages web site has information about the following industries:

Advanced Manufacturing




Financial Services

Health Care


Information Technology



Aerospace and the “BioGeoNano” Technologies

Resource Four: Career Ship

Source: New York State Department of Labor

Career Ship is a free online career exploration tool for middle and high school students.

Career Ship uses Holland Codes and the O*NET Career Exploration Tools. For each career, Career Ship provides the following information:



Career outlook





Similar careers

Career Ship is a product of Mapping Your Future, a public service web site providing career, college, financial aid, and financial literacy information and services.


Source: New York State Department of Labor

Career Zone is a career exploration and planning system. Career Zone has an assessment activity that identifies Holland Codes. Career Zone provides information on 900 careers from the new O*NET Database, the latest labor market information from the NYS Department of Labor and interactive career portfolios for middle and high school students that connect to the NYS Education Department Career Plan initiative. Career Zone has links to college exploration and planning resources, 300 career videos, resume builder, reference list maker, and cover letter application.

Resource Six: Destination 2020

Source: Canada Career Consortium

Destination 2020 helps youth discover how everyday tasks can help them build skills they will need to face the many challenges of the workforce.

Skills are linked to:

School Subjects

Other School Activities

Play Activities At Home

Work at Home

Through quizzes, activities and articles, they might actually find some answers or, at least, a direction about their future. There are more than 200 profiles of real people who are describing what a day at work is like for them.

Resource Seven: What Do You Like

Source: Bureau of Labor Statistics

What Do You Like is the Bureau of Labor Statistics’ Career web site for kids. The web site provides career information for students in Grades 4 to 8. According to the Bureau of Labor Statistics, most of the material on the site has been adapted from the Bureau’s Occupational Outlook Handbook,a career guidance publication for adults and upper level high school students that describes the job duties, working conditions, training requirements, earnings levels, and employment prospects of hundreds of occupations. Careers are matched to interests and hobbies. In the Teacher’s Guide, there are twelve categories and their corresponding occupations.

Science Career Clusters

Some organizations have created web sites that feature science careers.

Resource Eight: EEK! Get a Job Environmental Education for Kids

Source: Wisconsin Department of Natural Resources

Eek! Get a Job Environmental Education for Kids is an electronic magazine for kids in grades 4 to 8. Eek! Get a Job provides information about:





Park Ranger

Wildlife Biologist

Park Naturalist

There is a job description for each career, a list of job activities, suggested activities to begin exploring careers, and needed job skills.

Resource Nine: GetTech

Source: National Association of Manufacturers, Center for Workforce Success, U.S. Department of Commerce, and U.S Department of Labor

Get Tech is a educational web site that provides CAREER EXPLORATION information.
Get Tech has information about the following industries:

New Manufacturing

Information Technology

Engineering and Industrial Technology

Biotechnology and Chemistry

Health and Medicine

Arts & Design

Within each area, there are examples of careers.

Each career profile gives:

General description


Number of people employed to job

Number of jobs available in the future

Place of work

Level of education required

Location of training programs: University Pharmacy Programs.

Courses needed

There is a Get Tech Teacher’s Guide.

Resource Ten: LifeWorks

Source: National Institutes of Health, Office of Science Education

LifeWorks is a career exploration web site for middle and high school students. LifeWorks has information on more than 100 medical science and health careers. For each career, LifeWorks has the following information:


Education required

Interest area

Median salary

True stories of people who do the different jobs

LifeWorks has a Career Finder that allows you to search by Name of Job, Interest Area, Education Required, or Salary.

Resource Eleven: San Diego Zoo Job Profiles for Kids

Source: San Diego Zoo

San Diego Zoo Job Profiles discussed jobs for people who:

Work with animals

Work with plants

Work with science and conservation

Work with people

Work that helps run the Zoo and Park

There are activities listed under each area, for example:

What we do

What is cool about this job

Job challenges

How this job helps animals

How to get a job like this

Practice Being a …

How to Become a …

Resource Twelve: Scientists in Action!

Source: U.S. Department of the Interior

Scientists in Action features summaries of the lives of people involved in careers in the natural sciences:

Mapping the planets

Sampling the ocean floor

Protecting wildlife

Forecasting volcanic eruptions

Resource Twelve: Want To Be a Scientist?

Source: Agricultural Research Service, U.S. Department of the Agriculture

Want To Be a Scientist is a career exploration web site for kids about 8 to 13 years old. Want To Be a Scientist has a series of job descriptions, stories, and other resources about what scientists do here at the ARS.

These stories include information about:

Plant Pathologist


Soil Scientist


Animal Scientist


Plant Physiologist

Specific Science Careers

The last group of web sites is dedicated to providing information on specific science careers, for example veterinarians,

Resource Thirteen: About Veterinarians

Source: American Veterinary Medical Association

About Veterinarians has facts about:

What is a Veterinarian?

Becoming a Veterinarian

Making a Career Decision

What Personal Abilities Does a Veterinarian Need?

What Are the Pluses and Minuses of a Veterinary Career?

Veterinary Education

General Information

After Graduation From Veterinary School

General Information

School Statistics

Preparation Advice

Preveterinary Coursework

Where Most Schools Are Located

About School Accreditation

The Phases of Professional Study

The Clinical Curriculum

The Academic Experience

Roles of Veterinarians

Private Practice

Teaching and Research

Regulatory Medicine

Public Health

Uniformed Services

Private Industry

Employment Outlook

Employment Forecast

The Advantage of Specializing


Greatest Potential Growth Areas

Other Professional Directions

AVMA Veterinary Career Center

Becoming a Veterinary Technician

Your Career in Veterinary Technology

Duties and Responsibilities

Career Opportunities

Education Required

Distance Learning


Professional Regulations


Further Information

Resource Fourteen: Aquarium Careers

Source: Monterey Bay Aquarium

Aquarium Careers features careers information. For each Staff Profiles, there is Educational Background and Skills Needed. The Staff Profiles include:


Education Specialist

Exhibits Coordinator

Exhibit Designer

Research Biologist

Science Writer

The Aquarium Careers web site answers the following questions:

What should I do now to prepare for a career in marine biology?

Where can I find a good college for marine biology?

What should be my college major?

How do I pick a graduate school?

I’m not sure of my area of interest. What should I do?

Marine Science Career Resources include information on:

Marine Advanced Technology Education

Marine Mammal Center, California

Scripps Institution of Oceanography, California

Scripps Library

Sea Grant

Stanford University’s Hopkins Marine Station

State University of New York at Stony Brook

Resource Fifteen: Engineering The Stealth Profession

Source: Discover Engineering

Engineering The Stealth Profession has a lot of information about engineers:

Types of Engineers

Aerospace Engineering

Ceramic/Materials Engineering

Chemical Engineering

Civil Engineering

Electrical/Computer Engineering

Environmental Engineering

Industrial Engineering

Manufacturing Engineering

Mechanical Engineering

Other Engineers

True Stories


Education Required

Work Schedules

Equipment Used

Resource Sixteen: Sea Grant Marine Careers

Source: Marine Careers

Sea Grant Marine Careers gives you facts about marine career fields and to people working in those fields. Sea Grant Marine Careers outlines information on:

Marine Biology


Ocean Engineering

Related Fields

In each area, there is a detailed description of the type of the work that the scientists do. There are feature stories for different scientists in the career field.

The career profiles include information on:

What is your current job and what does it entail?

What was the key factor in your career decision?

What do you like most about your career?

What do you like least about your career?

What do you do to relax?

Who are your heroes/heroines?

What advice would you give a high school student who expressed an interest in pursuing a career in your field?

Are career opportunities in your field increasing or decreasing and why?

What will you be doing 10 years from today?

What is the salary range?

Resource Seventeen: Do You Want to Become a Volcanologist?

Source: Volcano World

Do You Want to Become a Volcanologist? provides the following descriptions:

The Word Volcanologist

Daily work

Traits for success



Career web sites help you build awareness of the different aspects of careers: the tasks, wages, career outlook, interests, education, knowledge, and skills. We know that you will be fun exploring careers.